Having never visited the islands before I was really excited to realise a real desire to visit the islands. After being met at the airport we were taken to their store to to check out their new line and to get a mood for what they were about and what direction we were going to move in.
After a whistle stop tour around the island of St.Mary's we started on the main beach in Hughs Town, and then the creative juices started flowing. I used the colours of the boats on the beach to complement the bright hoodies and tees.
From there we moved on to the gig sheds to use as a location, and ended up on another beach for the kids shots.
If you've never been to the Isles of Scilly, do yourself a favour try and get out there, you won't regret it! you can see more photos from the shoot in our fashion gallery. And if you would like to purchase yourself a little bit of Scilly, you can do by visiting 49degrees.